Our typical production time is seven days from final artwork. That said, we pride ourselves on getting your last minute print needs satisfied irrespective of the timeline. While less flexible when it comes to paper print (typically a minimum five days for business cards, rack cards and so on) we quite often have a two day turn around for large format printing (step and repeats, banner stands etc.) when required. In situations where same day design and delivery is required rush charges apply.
In the Greater Toronto Area we provide same day delivery. Everywhere else in Canada we offer next day delivery. For paper print we include free Toronto delivery. For large format printing we charge $25 for items under 10 pounds.
The process typically starts with an email or phone call in which we work with you to help determine what is needed to ensure the success of your print marketing campaign. Once resolved we gather the required copy (written content) and creative (visual content) and put together proofs of the desired prints. Working with you we settle upon and confirm the proofs which best reflect your event or campaign. Once the artwork along with a shipping address is confirmed the proofs are put into production.
Artwork for Large Format Printing
When setting up your artwork make sure that the files used can be scaled to the size that they will appear on the prints ordered.
If vector based artwork (.ai, .png or .pdf) is used then various issues can be avoided as they can be scaled to any size without comprising the image quality. It should be cautioned however that certain patterns, fonts and gradients can be lost if they are not turned into outlines or rasterized. Because of these risks the safest option typically is to use a more standard image type.
Standard image file types (such as .jpg, .psd, .tiff …etc.) are themselves not without problems. They cannot be scaled up without comprising image quality. Art work using such file types because they are flattened and pixel based must be scaled to size (the size to be used when printed). Simply taking a small flattened file and “scaling it to size” should be cautioned is not a satisfactory solution to the problem presented by artwork that is “too small” or “too low resolution”.
Ideally the original design file (.ai or .psd) should be scaled to size on the computer it was designed on (to avoid loosing any fonts, gradients or patterns) and saved as a .tiff. While this tends to produce the best and most predictable results this does produce an very large file. To adress this reduce the resolution down to 150dpi. Irrespective of the resulting size the file can now be uploaded via our secure FTP uploader and send to print.
Preparing your files for print:
When preparing your artwork for print make sure that both your working file and all embedded images are CMYK (Cyan, Magenta, Yellow, Black) files. While RGB images may look great on your RGB screen they don’t always translate well into print. Some colours RGB to CMYK may alter the colour composition significantly!
When designed for web images are usually 72 dots per inch (dpi). When translated to print these images appear fuzzy and make your prints look less that professional. For paper print most applications require a resolution of 300 dpi while for large format printing most applications require a resolution of 150 dpi. The easiest way to asses this is to zoom in to the image. If correctly setup the image will appear clear and crisp. If incorrectly set up the image will appear blurry and fuzy. For large format printing we suggest zooming in to about 200% and for paper print we suggest zooming in to about 400%.
BLEEDS AND CROP MARKS
If you background or images end or extends past the borders of your artboard, always ensure that you provide a bleed to avoid the appearance of while lines caused by trimming. Whether hand or machine trimmed bleeds should extend at least an 1/8 of an inch past the trim marks to ensure this. While full bleed artwork may ensure your files appear correctly we nevertheless also suggest the you keep key logos and type an additional 1/8″ inside the trim line on paper print and 1′ inside the trim line on large format prints.
- Aim whenever possible to work with vector elements and files (AI, EPS or SVG)
- Always save out your files as PDF’s
- Make sure all your text is in outlines
- Avoid thin borders around the edge of your artwork
- To create a rich black use a mixture of 30% Cyan, 30% Magenta, 60% Yellow and 100% Black and not just 100% black