Recently we went to a trade show and were setup in between 2 other print companies. All 3 of us made similar printed products like trade show displays, banners, backdrops, etc.
The trade show we attended was for marketing professionals.
The one company’s booth talked about how they’ve been in business for so long. They used words on their displays like honesty, quality and integrity.
The other company’s booth talked about having the latest print equipment and technology.
But our booth was completely different.
We talked about the customer and the problem that we solve for them.
We knew that they were marketing people that cared about achieving marketing goals.
What happened was crazy. Our booth was SO busy!! Like crazy busy.
We had a crowd of people around our booth all day and one of our sales people walked out with over 100 leads which turned into many sales including a contact from Panasonic. We did a national product launch with them. Booyah.
The other booths were crickets. Quiet. Dead. In face the one booth closed early while we were in the middle of a rush. We kinda felt awkward about it.
We had a message that spoke to the customer in a way that made them want to come talk to us.
So many businesses get this wrong!
Most businesses go into a trade show, talk about their product or service, offer some kind of a discount, have some random pics and details on their booth and end up not having a hugely successful event.
For example, we recently worked with a client who was giving away vouchers for a FREE massage at a trade show and she couldn’t get anyone to show up! Crazy. Free Massages!
After a conversation with us they completely changed their approach and it was a game changer for their business.
If you’re doing a trade show you must have the right message and the right plan in order for it to be a huge success.
We can help.
Contact our team and we’ll help you crush this.