Step and repeat backdrops are more than just a backdrop…they’re a strategic branding tool.

How To Strategically Select The Right Size To Maximize Your Brand Visibility AND Make A Lasting Impact On Your Audience.

When planning an event, creating an engaging and visually appealing ambiance is crucial. Step and Repeat Backdrops, with their customizable designs and branding opportunities, have become a popular choice for various occasions. However, one important aspect often overlooked is selecting the right size for your step and repeat backdrop. In this article, we will delve into the significance of step and repeat backdrop sizes and provide practical tips to help you make an informed decision.

Step and Repeat Backdrop sizes range from 5’ wide Photo Booths to 30’ Long Red Carpet Runways and everything in between

Key points to consider when choosing size:

1. The Impact of Size on Visual Aesthetics and Branding

2. Understanding Standard Sizes and Their Advantages

3. Custom Sizes: Tailoring Your Step and Repeat Backdrop to Your Needs


1. The Impact of Size on Visual Aesthetics and Branding

Size is vital in the overall visual impact and branding effectiveness of your Step And Repeat Backdrop. A backdrop that is too small might not catch the attention of your guests or fail to provide the desired photo opportunities. On the other hand, an oversized backdrop might overpower the event space or create logistical challenges during setup. Therefore, finding the perfect balance is essential for a visually appealing and impactful backdrop.

2. Understanding Standard Sizes and Their Advantages

Standard sizes offer a convenient starting point when selecting a Step and Repeat backdrop. These sizes are widely available and often come with pre-determined dimensions that are popular within the industry. By opting for a standard size, you can benefit from the expertise of manufacturers who have perfected the proportions for optimal visibility and aesthetics. Standard sizes are also more cost-effective and readily available for rental purposes.

3. Custom Sizes: Tailoring Your Step and Repeat Backdrop to Your Needs

Sometimes, a standard size might not meet the specific requirements of your event. This is where custom sizes come into play, offering you the flexibility to design a backdrop that perfectly fits your venue, branding elements, and overall event concept. Custom sizes allow you to maximize the visual impact by ensuring that the backdrop fills the space appropriately, creating a cohesive and immersive experience for attendees. Moreover, custom sizes allow you to stand out from the crowd and showcase your unique brand identity.


Choosing the right size for your backdrop is a crucial element in creating a visually captivating and memorable event. Consider the overall aesthetics, branding objectives, and venue characteristics. Remember, the perfect backdrop size will enhance the overall ambiance, provide excellent photo opportunities, and leave a lasting impression on your guests.

By paying careful attention to step and repeat backdrop sizes, you can ensure that your event stands out and makes a significant impact. So, take the time to evaluate your needs, consult with professionals, and select the perfect size that aligns with your vision.

Final Note:

There are multiple product lines of step and repeat backdrops and sizes for each.


Gala Step And Repeat



Press Conference Stage Backdrop KA Media

Press Conferences

Trade Shows and Marketing

Outdoor Step and Repeat

Movies and Galas

Our team can help find the right Step and Repeat for your event or marketing.