To start, at any trade show the most important piece is making sure your booth speaks to your audience and attracts them to come and talk to you.
This can happen through the booth layout, the products, the design, and the message you promote on the products. Over the years, and after working with thousands of business owners just like you, we’ve noticed that this piece is crucial, and it has changed those businesses forever.
The strategy for converting the audience is similar to attracting them; having a clear trade show booth design and message attracts and aligns with them, all you need to do is continue that conversation once they’re standing in front of you.
So many business owners don’t take the time to make a plan about how they’ll organize their booth layout, design, or message they’ll put on the displays. If those elements align with the audience, they’ll feel pulled to talk to you.