Marketing Activation

Make a strong impression.
Connect with the consumer.

Create an experience they will never forget! 

The backdrop comes in 2 pieces:

The hardware (frame for mounting) and the print (the part with the graphic on it). With some backdrops these come separately, you put the frame together and mount the print. (If you’re not interested in that don’t worry we have some that show up already assembled and just expand into place).

This pop-up style frame is durable and lightweight. Our frames are made from aluminum and they are easy to set up and take down. Your artwork will be printed using dye sublimation process onto the jersey knit polyester material. The material/your artwork can be left on the frame and folded up making it a really easy set-up.
• Backdrop Sizes: 5′ x 8′, 8′ x 8′, 10′ x 8′, 10′ x 10′, 12′ x 8′, 15′ x 8′, 20′ x 8′, 20′ x 10′ (Bigger sizes available)

• Wrinkle resistant fabric

• Female velcro is sewed onto the fabric and attaches to the male velcro on the frame

• Pop up style frame

Turnaround Time: 5-7 business days

Shipping: Ships from Ontario, Canada

100% Satisfaction Guarantee:

We guarantee that you will 100% love your backdrop/product or you get your money back.  Send us back your backdrop or product within 2 days of receiving it and we will provide you will a full refund. 

Expand Frames Lifetime Replacement Warranty:

Our frames are designed to stand up to the wear and tear of busy event professionals. Stop replacing less than ideal hardware that barely makes it through a single award season. Buy an expand frame from Kick Ass Media and you will never need another backdrop! For as long as we carry it, your step and repeat expand hardware is covered by a no-cost replacement warranty. You only cover the shipping!

Colour Matching Guarantee:

We guarantee to match the exact colour you are looking for.  In order to guarantee this we will require enough time to send you colour swatches (on the materials we will be using) for you to pick and approve the colour.  

Provide us with your Pantone colour code and we will colour match it! 

Please note that the colours in your proof may not fully match the colour that is printed on the fabric, especially if it is heavy coverage. The colours you see on your screen will not be as vibrant/bright when printed on fabric. We recommend getting a swatch printed ahead of printing if you have specific colour requirements. We cannot guarantee colour matching on rush jobs.

Here’s what we’re going to cover to help
you find the perfect step and repeat
for your Marketing Activation

1. Size options
2. Type of backdrop
3. Material options
4. Other products for your event
5. Cost and pricing

The Size


The size of your Step and Repeat will depend on the location of your marketing activation and your event budget.

Typical heights are either 8 feet tall or 10 feet tall.

Before considering a 10 foot tall backdrop you’ll want to confirm that you can fit that tall in your venue, or, if it’s outdoors, that it’s strong enough to withstand outdoor weather. If the ceiling where you want the step and repeat is only 8 feet high you’ll want to make sure you don’t show up with a 10 foot tall backdrop or if you don’t want light to shine through the backdrop when outdoors, you might want to consider adding on some blockout. 

Most of the backdrops we provide are 8 feet tall but it all depends on your event.

As for length they range from 5 feet wide to 30 feet and longer.

For a marketing activation, you’re going to have anywhere from 2-3 people or large group of consumers getting photos taken.

Popular sizes for a marketing activation event is 8 feet, 10 feet, 12 feet and 20 feet wide.

Choosing a size can be difficult, but just think about the experience you are trying to create.

We can help you find the right size for your marketing activation, just call and chat with one of our event branding specialists!

Type of Step and Repeat for your Marketing Activation


This is a very important detail to your event.

With the many shapes and styles of frames and backdrops and you don’t want something that needs to be built on-site. 

Here at Kick Ass Media, we recommend avoiding tube frame style step and repeats.

Our most popular frame is the expandable accordion style frame, the print can stay on it and it’s tool-free setup makes it quick and easy to go up.

For marketing activations, you are trying to create a strong impression and you are going to want something easy to setup as well as a design that creates an amazing experience for your consumers.

The sides of the expand backdrop can be covered up by what we call ‘endcaps’.  The endcaps can have additional branding, website, social handles or event sponsors.

Endcaps also gives your backdrop a more “completed” look, especially if consumers are approaching your backdrop from the side view. 

Remember to be aware of the type of backdrop you are buying, some come really “cheap” and require tools to assemble it. We often get clients that bought tube style frame and had to purchase another frame before their event. 

The Material


Choosing the right material is a key part in the backdrop buying process.

Do you want photos that have no glare and look almost professional even if it was taken with a smart phone? We hands down recommend fabric.  Fabric is reusable, it’s portable – you can leave it right on the frame when you take it down, it just folds right up in it.  

The number one reason a client doesn’t buy fabric is because they have a budget.  Otherwise, you are going to want to invest in the fabric, it’s durable, dry-cleanable and wrinkle-resistant. Most of the time, clients who didn’t invest in the material option, end up buying it later, which in the long run costs them more. 

Vinyl is another option for your marketing activation event.  The reason we don’t love vinyl is because for the most part, everyone uses a backdrop for the purpose of photos.  Even though vinyl can come matte, it doesn’t guarantee that it will be glare-free with a flash from a camera.  Vinyl comes on a roll and can’t be folded or it will crease and wrinkle so it’s less convenient for travelling.

Keep in mind this is your brand and if you are launching a new product, you will want your event to look premium.



Now, to the many choices of frame, size and even material for your event. 

How do you choose the right step and repeat? We know, it can be a bit overwhelming.  We recommend to call and speak with one of our experts in marketing activation and they can go over your event details and find you the best option.

We’ve got over a hundred options we could arrange for your event. Pricing ranges $100’s to $1000’s.

Brands that work with us come back year after year because we know what it takes to execute the perfect worry-free event. We provide step and repeats and displays for movie premieres across North America working with some of the biggest brands and events.

TIP: If you chose to buy online, be sure to speak with a representative before buying.  We have had many clients come to us in a rush because they didn’t receive what they ordered and sizing and assembly is not what they had thought.

It’s our mission to help you find the perfect step and repeat backdrop and setup for your marketing activation. 

How can we help you with your event?


What our clients have to say:

For several years, we struggled with local suppliers whose only options were vinyl or multi-stitched fabric, none of which lived up to our expectations or standards…. Tears of joy were almost shed on the day we first set it up. The red felt that was thrown in was a plus; we used it to great effect for the Awards Ceremony. The service was positive and helpful, and this year we have countless photos featuring our beautiful and flawless step and repeat. We will certainly be back for more!

Nneka Luke
Media Director
Trinidad+Tobago Film Festival

I’ve been dealing with print companies for about 5 years now, and in that time, I have not come in contact with a company that has got all three things behind their name: quality product, customer service and reasonable pricing. Until this week, when I got all three in spades from Kick Ass Media. I can’t sing their praises loud enough or high enough. I am seriously overjoyed with my product. I dealt with multiple members of their team and they were all equally courteous, prompt, enthusiastic and true to their word. They did get me my product in a really short and rushed period of time like they said they would and I did love it like they said I would! Thank you KA Media. Thank you thank you thank you!

Mariah Hilton
Mariah Hilton Photography

It has been such a pleasure working with the KA Media team! We often work on tight timelines and the team works tirelessly to deliver our materials on time and meet our quality expectations. They are also a great resource when we need to brainstorm unique display ideas for our We Day events.

Rachel Thompson
Print Production Manager
We Charity

About Kick Ass Media 

We are dedicated to the success of our clients’ events. Masters of portable event and marketing displays, we offer simple, easy to use, effective and economical solutions to clients big and small.

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Contact Us

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