You want flawless photographs of your red carpet event shared on social media. The 3 most important things to remember:
- The right backdrop material
- Lighting. Lighting. Lighting
- Find the right angle & test before it’s time
Getting these three right makes all the difference!
Want to see backdrop options for your event or marketing?
1. Materials and Glare
Glare is the biggest disappointment with photographing a red carpet event. Using vinyl as a backdrop material is the core reason for this problem. Choosing premium fabric will eliminate this problem and create amazing photos.
The reason vinyl creates this problem is because it is a plastic based material which may look great at first light but looks terrible behind any professional’s or even cell phone camera.
You want your photos to look awesome. You want people to recognize your logos, sponsors and brands on the backdrop right?
Glare from vinyl will make it hard to see logos AND also make the event not look as premium as it actually is.
Only choose Premium Fabric Step and Repeats that have guaranteed colour, can be cleaned and are wrinkle resistant.
That way you know it will look amazing in person and in photos.
2. Ambient Lighting, Your Flash & and the Need for Light Boxes
High end lighting is not necessary to create great photos.
Your on-camera flash can show up great on camera.
When photographing in front of a backdrop for high end photos in low lighting, you may want to consider off camera light boxes (or “soft boxes”). These will increase the overall lighting and reduce the amount of sheen on your subjects’ faces and the amount of glare spots in your photographs.
Light boxes can be rented from any local photography store at super reasonable rates. We recommend Henry’s but am sure any equivalent store will likewise be able to address this problem. Often, event organizers opt to use base or top mounted lights (which we sell). While these may improve the “feel” they will do nothing in terms of addressing the issue of overall ambient lighting.
Watch out for light behind the backdrop!
This is often a detail many people miss. If there is light behind it you can get shadows to come through. There are backdrop options to help with this.
If you can’t have the backdrop up against a wall you will want to look at an option like our Quick Click backdrop. This option covers like a sleeve so it has 2 layers of fabric. The frame style also does not have cross bars to create shadows.
3. Angled shooting and Test Runs
No matter what your setup is, take the time to review what your shots are coming out like. Too often people cut off key parts of the shot or include needless clutter in the background of their shots. This is often compounded by the fact that when shots of vinyl step and repeats are taken direct on (rather than on a preferred 45% angle to reduce glare from mounted flashes) the logos surrounding the subjects are entirely lost. While some of this can and is corrected in post production clean up, one can easily avoid this issue by not photographing subjects directly at an eye to eye level. Work your angles and invest in photographers who have great portfolio shots of subjects in front of the type of photo wall you are using.
You want people to share and tag your event with a hashtag or website. This can create so much more awareness. Imagine if you have 100 people at the event share photos on social media. That means 1000’s of people could see those photos.
THAT’S FREE ONLINE ADVERTISING for your event or cause!
Have a small sign on easel or x-banner telling people to share and link to your hashtag or website.
This tiny tip can create so much more awareness after the event.